HUALUXE Xianyang and Holiday Inn Xianyang Shuangzhaohu opened grandly simultaneously
Recently, InterContinental Hotels Group announced that two of its flagship brands, HUALUXE Hotels and Resorts and Holiday Inn, are welcoming two new properties simultaneously in the ancient capital of Xianyang on January 1, 2026: HUALUXE Xianyang and Holiday Inn Xianyang Shuangzhaohu.
With a straight-line distance of 1 kilometer from Xianyang Olympic Sports Center, the hotels are surrounded by a cluster of cultural landmarks and trendy commercial hubs, including Fenghuang Terrace, Qingwei Tower, Gudu Covered Bridge, Xianyang Old Street, Xianyang Museum, Qin-Han Branch of Shaanxi History Museum and Wangfujing Outlets · Xixian Town. Boasting convenient transportation, they are 11 kilometers away from Xi'an Xianyang International Airport and 2 kilometers from Xianyang North High-speed Railway Station in a straight line.
HUALUXE is a premium hotel brand meticulously crafted by InterContinental Hotels Group (IHG) exclusively for enthusiasts of Chinese culture. With the value proposition of "Integrating Chinese Aesthetics into Everyday Life", it delivers a service style defined by "Graceful Hospitality and Harmonious Unity of Knowledge and Action". The Holiday Inn brand, on the other hand, upholds the brand promise of "Light Up Everyone’s Holiday", illuminating guests’ wonderful getaways through three distinctive experiences: "Light Up Guests’ Smiles", "Create Joyful Gatherings" and "Guard the Whole Family’s Happiness".
Mr. Yang Kai, General Manager of both HUALUXE Xianyang and Holiday Inn Xianyang Shuangzhaohu, commented: "The simultaneous grand opening of these two brands marks an in-depth dialogue between InterContinental Hotels Group and the ancient capital of Xianyang. We aim to leverage the momentum of being "Two Gems on the East and West" to offer the city two distinct yet complementary hospitality models. HUALUXE will thoroughly interpret "Integrating Chinese Aesthetics into Everyday Life", serving as a cultural gateway for guests to savor the charm of Qin and Tang dynasties. Holiday Inn will, with its dynamic spirit of "Blending Ancient Heritage with Modern Vitality", become a contemporary hub for joyful gatherings and efficient experiences. With their unique brand allure, the two hotels will jointly contribute to Xianyang’s urban development blueprint and welcome guests from all over the world."
Inspired by the romantic myth of "Xiao Shi and Nong Yu riding a dragon and a phoenix", HUALUXE Xianyang draws on the auspicious aura of the "purple phoenix and red dragon". It integrates the architectural form of Fenghuang Terrace into modern design, creating a poetic residence that embodies the charm of "a phoenix terrace embraced by clouds, and a dragon flute summoning the moon".
The hotel features 236 guest rooms and suites, with an additional 25 villas currently under construction. All guest rooms are equipped with premium-brand mattresses, exquisite bathroom fixtures, and bath amenities from globally renowned spa brands. A selection of fine teas is also available in each room, paired with HUALUXE-customized Chinese tea sets, offering guests a warm, aromatic cup of tea steeped in cultural charm during their stay.
The spacious fitness center and kids' play area add fun and relaxation to guests' journeys.
Holiday Inn Xianyang Shuangzhaohu, on the other hand, adopts "The Flourishing Tang Dynasty" as its design theme. It incorporates cultural elements such as "the Belt and Road Initiative", "Kaiyuan Tongbao (ancient Tang Dynasty coins)", "dynamic polo matches" and "The Song of the Pipa Player", rekindling the openness and confidence of the "Colorful Flourishing Age" within its modern spaces. The hotel features 473 comfortable guest rooms and suites, catering to the needs of both family travelers and business guests.
01 <Diverse Dining · A Feast for the Taste Buds>
The core dining venue — Hi Bowl All-Day Dining Restaurant — covers an area of over 1,000 square meters and can accommodate more than 300 diners simultaneously. Blending global cuisines with local flavors of Xianyang, the restaurant offers a vivid and diverse culinary journey for the taste buds.
02 <Vibrant Spaces · Cherish Every Moment>
The hotel is equipped with a fully-facilitated fitness center, catering to guests' diverse fitness needs. Whether for a family vacation or a business trip, it is an ideal venue to refresh body and mind.
03 <Flexible Meetings · Efficient Balance>
In addition, the hotel cluster features an independent Xianyang International Convention Center, which is situated between the two hotels. Spanning three floors, it offers versatile meeting and exhibition spaces complete with 8-meter high ceilings, two 1,000-square-meter grand ballrooms, multiple multi-function halls, high-definition large screens, and professional lighting and audio systems, capable of accommodating diverse event types and requirements.
The grand opening of the two hotels will further enrich Xianyang’s high-quality accommodation and conference experiences, emerging as a vital part of the cultural revitalization and tourism upgrade of this ancient capital.
The design of HUALUXE Xianyang draws inspiration from the local legend of Xiao Shi and Nong Yu, with its overall style integrating traditional architectural forms and modern design concepts. The hotel features a total of 238 guest rooms and suites, as well as 19 independent villas.
In terms of dining, it houses Cai Feng Lou Chinese Restaurant and Vibrant All-Day Dining Restaurant, offering both Chinese and Western culinary options. Additionally, the hotel is equipped with Ju Ming Yi (a dedicated space for tea-tasting and socializing), a fitness center, a kids' play area, and an independent international convention center that can accommodate over 1,000 people. Committed to combining historical culture with international-standard services, HUALUXE Xianyang strives to provide guests with a culturally distinctive accommodation experience.
Holiday Inn Xianyang Shuangzhaohu adopts the prosperous scenery of the Tang Dynasty as its design theme. Incorporating representative cultural symbols such as the Silk Road culture and traditional musical instruments, it presents an open and diverse cultural atmosphere. The hotel features 473 guest rooms and suites, including specially designed family-friendly themed rooms catering to family travelers.
Hi Bowl All-Day Dining Restaurant, the hotel’s core dining venue, covers an area of over 1,000 square meters and serves a blend of international and local specialties. In addition, the hotel is equipped with 5 flexible meeting rooms, a fully-facilitated fitness center and a yoga studio, catering to guests’ diverse needs for business conferences, leisure and fitness activities.
Developed by Xianyang Urban Development Group and managed by InterContinental Hotels Group, the hotel cluster caters to multiple demands including business travel, conferences and exhibitions, family-friendly getaways and urban micro-vacations. Covering a total area of approximately 98,000 square meters, with water landscapes and greenery accounting for 30% of the overall area, it stands as Xianyang’s first hotel cluster project meeting international five-star standards.
About HUALUXE® Hotels and Resorts
Founded in 2012 by InterContinental Hotels Group, HUALUXE Hotels and Resorts is a truly international upscale hotel brand tailored exclusively to the preferences of Chinese consumers, backed by a global hospitality group. The Chinese name “HUALUXE” implies a gathering place for discerning Chinese intellectuals and elites from all walks of life. In the English name “HUALUXE”, “HUA” is derived from the Chinese character “华” (signifying Chinese heritage), while “LUXE” symbolizes premium and luxurious quality.
HUALUXE hotels are dedicated to delivering immersive Chinese cultural experiences for guests. Through signature cultural events such as “HUALUXE Cultural Gatherings”, the brand harnesses the power of culture to integrate Chinese aesthetics and cultural heritage into daily life. Committed to promoting the art of Chinese hospitality centered on “Dining” and “Gathering”, HUALUXE properties feature Noodle House, a restaurant open late into the night, allowing guests to savor authentic local noodle dishes and traditional Chinese late-night snacks. What’s more, the hotels provide dedicated dining concierges to deliver personalized and exclusive services for banquets and gatherings.
Ju Ming Yi, an elegant space designed for quiet conversations, business meetings and tea-tasting sessions, offers guests an exclusive social venue. Whether for business networking or private get-togethers, it ensures both hosts and guests enjoy a memorable time. To further embody its cultural essence, HUALUXE has created a signature experience zone—the HUALUXE Cultural Gathering. By collaborating regularly with local intangible cultural heritage inheritors and museums, the brand hosts immersive art exhibitions and themed events, inviting artists, literati and other distinguished figures to gather with guests in a setting steeped in traditional culture. Here, guests can experience time-honored refined arts and indulge in the charm of Chinese aesthetics.
About Holiday Inn and Holiday Inn Resort
The legendary story of Holiday Inn began in 1952. Kemmons Wilson, a businessman from Memphis, USA, was frustrated by the poor facilities of hotels during a family vacation, as well as the exorbitant extra charges for children. This experience inspired him to create a hotel brand that delivers high-standard accommodation experiences while being family-friendly.
Today, this small creative idea, starting from humble beginnings, has grown into one of the world’s most beloved and recognized hotel brands. With properties across the globe, Holiday Inn provides guests with a reassuring and comfortable stay experience.
As the first international hotel brand under InterContinental Hotels Group to enter Greater China, Holiday Inn has always strived to create genuine emotional connections for modern travelers who yearn for sincere interactions. In Greater China, the brand’s full-service portfolio—including Holiday Inn, Holiday Inn Resort and Holiday Inn Suites—has established a presence in nearly all major cities and holiday destinations, catering to both business and leisure travel needs.
Moreover, Holiday Inn continues to innovate and evolve, continuously optimizing its product design and service experience around three core values: “Light Up Guests’ Smiles”, “Create Joyful Gatherings” and “Guard the Whole Family’s Happiness”, dedicated to lighting up everyone’s holiday moments. For more information about the Holiday Inn brand, please visit www.holidayinn.com.cn.
