Shengmei Empowers Pushen Brand's New Upgrade: When a Millennium-Old Building Meets the Art of Modern Hospitality
Honoring Heritage, Embracing New Vitality; Extending Warm Hospitality for a New Era
Recently in Shanghai – At the joint venture signing ceremony held by Shengmei Hospitality Group, the highly anticipated "Pushen" brand upgrade initiative was officially launched. With the core philosophy of "Honoring Heritage, Embracing New Vitality; Extending Warm Hospitality for a New Era", the upgraded Pushen brand will redefine the experience benchmark for heritage cultural hotels, and embark on a new journey where heritage revitalization converges with modern hospitality.
Integrated into Shengmei’s lifestyle vacation ecosystem and service loop, this upgrade of the Pushen brand is far more than a mere visual revamp — it represents a comprehensive transformation from product offering to experiential value, elevating the brand from a cultural vessel to a lifestyle destination.
The brand will retain its most distinctive heritage architecture DNA, while implementing full-spectrum enhancements across service standards, spatial design, and experiential content.
The new logo of "PUSEN BY CANBEAUTY" symbolizes a new phase for the Pushen brand — retaining its cultural uniqueness while integrating international vacation quality standards.
Chen Xianwei, President of Shengmei Hospitality Group China, put forward the concept of
"A New Journey of Heritage Revival & Hospitality", which accurately conveys this dual mission: to preserve and revitalize cultural heritage while delivering exceptional modern hospitality experiences.
01 Space Reimagination: A Dialogue Between Tradition and Modernity
The upgraded Pushen Hotel will demonstrate more in-depth thinking in spatial design. Traditional architectural elements will no longer serve as mere decorations, but rather emerge as the core of the guest experience. Through the innovative adaptation of heritage architecture, the hotel will create a series of distinctive public spaces and guest room experiences.
Meanwhile, the technical team of Shengmei Hospitality Group will collaborate closely with heritage architecture experts to ensure that every renovation respects the building’s historical value while meeting the functional demands of a modern hotel. This design philosophy of "restoring the old as it was, and integrating the new with contemporary flair" will breathe new life into historical buildings in the modern world.
02 Service Innovation: Immersive Cultural Experiences
A key focus of the Pushen brand upgrade lies in the innovation of service experiences. Leveraging Shengmei’s expertise in service scenario design, product development, and itinerary planning, the hotel will introduce the Shengmei FC Concierge Service and establish a closed-loop service system. It will also launch a series of in-depth cultural experience programs, allowing guests to embark on a journey of cultural exploration rather than just checking into a hotel.
From dedicated heritage architecture tours and traditional craftsmanship workshops to customized cultural-themed dining experiences, Shengmei will help Pushen create a comprehensive immersive environment for heritage culture. Meanwhile, Shengmei Hospitality Group’s sophisticated service system and training standards will ensure that these cultural experiences are delivered at an international service level.
03 Technology Empowerment: A Smart Cultural Hotel
Technology will play a pivotal role in this upgrade. Shengmei Hospitality Group’s fully closed-loop IT system, member private domain platform, and digital service solutions will be introduced to Pushen Hotel, enhancing operational efficiency and guest experience.
Notably, the joint venture will collaborate with external resources to develop a digital platform for cultural content. By leveraging technical tools such as AR and VR, guests will be able to gain deeper insights into the historical and cultural background of the hotel’s architecture, creating an integrated online-offline cultural experience.
04 Market Positioning: Redefining Luxury
The upgraded Pushen brand will target high-end clientele who pursue in-depth cultural experiences. Unlike traditional luxury hotels, Pushen advocates a concept of "Cultural Luxury" — one that does not hinge on expensive materials, but on distinctive experiences and profound cultural connotations.
A representative of the Shengmei brand stated, "We believe that true luxury lies in the uniqueness of space, the personalization of service, and the depth of experience. What Pushen aims to deliver is not generic luxury, but an unparalleled immersive cultural experience."
05 Industry Significance: Forging a New Track
The upgrade of the Pushen brand is more than just a brand-specific initiative. It represents progress leveraging Shengmei’s mature market channels, and even more so, offers inspiration for high-end destination resorts. Beyond standardized chain hotels and homogenized design hotels, heritage cultural hotels still hold untapped potential for new market growth.
Industry experts opine that Pushen’s upgrade model, supported by Shengmei, provides a viable pathway for the commercial revitalization of historical buildings, while also pioneering new approaches for differentiated competition within the hotel industry. This practice of translating cultural heritage into commercial value while preserving cultural authenticity carries significant reference value for the entire industry.
Canbeauty Hospitality Group CMG China
With "Canbeauty" as its core brand, Canbeauty Hospitality Group CMG China focuses on destination resorts and luxury getaways. Its full entrusted management service provides property owners with abundant options.
Canbeauty Resorts embody a distinctive and niche style that celebrates the beauty of seclusion, nature, sports, and fashion. The brand champions the spirit of ultimate relaxation and unrestrained freedom.
Featuring unconventional experiences and a one-of-a-kind vacation lifestyle, Canbeauty Resorts integrate travel arrangements, accommodation, dining, entertainment, and sports into an all-inclusive international leisure resort experience.
"CMG Canbeauty" has established a presence in China with the following brands:
01 Canbeauty Resorts – Luxury
02 Canbeauty Secret Retreats – Luxury
03 Canbeauty Joyland – Premium Light Luxury & Family-friendly
04 Canbeauty Hotels – Deluxe
05 Canbeauty Gardens – Stylish & Eco-friendly
06 Ligu Resorts – Luxury
07 BAHAGIA – Outdoor Secluded Paradise
08 Starlit Glamping – Glamping Resorts
09 Ligu Season – Stylish Social Hub
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Canbeauty has fully entrusted the management of and signed agreements for 31 hotels across Shanghai, Zhejiang, Shandong, Guangxi, Anhui, Hebei, Sichuan and other regions in China.
