Recently, Shanghai Retin Hotel Group has officially released an announcement regarding senior management appointments. Mr. Chen Weifeng joins the Group as Chief Development Officer (CDO), Mr. Shao Bing assumes the role of Chief Operating Officer (COO), and Ms. Yue Lan takes office as Group Brand Director. The three executives will oversee the Group’s three core divisions: investment and expansion, operations management, as well as brand strategy and marketing communications. Driven by three pillars — investment development, operational efficiency and brand value — they will support the scaled expansion of the Group’s luxury hotel portfolio and the enhancement of overall commercial value.

Mr. Chen Weifeng boasts more than 20 years of senior management experience in the hospitality and cultural tourism sectors. Focused on full-service luxury and boutique hotel segments, he holds authoritative professional credentials including industry association appointments and provincial hotel star rating assessor status, and commands profound influence within the industry. Having previously served as a core executive at New Century and Delong Group, he excels in luxury hotel investment evaluation, project expansion and delivery, as well as cross-industry resource integration. He has led national rollouts of luxury business formats and specializes in building investment models for chain projects and scaling business growth. In his new role, he will oversee the Group’s project investment and development, market expansion and end-to-end operations of luxury business lines. Leveraging his extensive industrial resources, he will empower the Group to achieve high-quality scaled development.

Mr. Shao Bing has amassed over 30 years of experience in the hospitality industry, specializing in the upscale chain hotel segment. He has held senior executive positions at leading hotel management groups including Jinjiang, Trip.com, Huazhu and Jinjiang Radisson, possessing combined expertise in upscale hotel operations and digital chain management. Having witnessed the scaling of chain businesses and the launch of luxury brands, he led the development of operational standards and audit systems, delivered digital transformation for upscale hotels, and excels at improving the profitability of existing hotel properties. He also boasts hands-on experience across multiple formats including boutique homestays and cultural tourism property management. In his new role, he will take overall charge of property management, pre-opening of new hotels, operational performance improvement, and the development of standards and digital systems, empowering the Group’s national expansion with robust operational capabilities.

Ms. Yue Lan brings more than 10 years of hands-on experience in brand strategy, public relations and marketing for upscale and luxury hotels. She holds a Master’s degree in Media and Advertising from the University of Leicester in the United Kingdom, and has previously worked for leading hotel brands including Huazhu, Delong, Accor and Hilton. Proficient in full-lifecycle brand management, she has delivered multiple successful cases covering zero-to-one brand incubation, localisation of international brands and value repositioning of existing brands. In her new role, she will oversee the Group’s brand strategic positioning, new brand incubation, revitalisation of established brands, IP development, and the establishment of new-media AI traffic and performance conversion systems.

Forging Ahead with a Focus on Luxury

Retin Hotel Group states that it remains bullish on development opportunities within China’s luxury hotel market. The recruitment of these three seasoned industry leaders marks a pivotal strategic move as the Group concentrates on the full-service luxury hotel segment.